{"id":37176,"date":"2022-10-12T10:29:00","date_gmt":"2022-10-12T15:29:00","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?post_type=news&#038;p=37176"},"modified":"2023-06-14T10:47:23","modified_gmt":"2023-06-14T15:47:23","slug":"american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation","status":"publish","type":"news","link":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/","title":{"rendered":"American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">First of its kind innovation center for the egg industry will deliver novel egg-based ideas and solutions to market<\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p><strong>(Chicago) Oct 12, 2022\u00a0<\/strong>\u2013 The American Egg Board (AEB) today announced the Eggcelerator LabTM, a network of innovation and insights capabilities, resources and expertise designed to bring new egg-based ideas to market. As the innovation center for the egg industry, the Eggcelerator Lab is developing market-ready products representing new uses for eggs and egg ingredients and new ways to consume eggs.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"844\" src=\"https:\/\/incredibleegg.org\/wp-content\/uploads\/2023\/06\/EggceleratorLab_Logo-1024x844.png\" alt=\"The Eggcelerator Lab: An Insights and Innovation Network\" class=\"wp-image-37177 size-full\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/06\/EggceleratorLab_Logo-1024x844.png 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/06\/EggceleratorLab_Logo-300x247.png 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/06\/EggceleratorLab_Logo-768x633.png 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/06\/EggceleratorLab_Logo.png 1322w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u201cThe Eggcelerator Lab is aligned with the American Egg Board\u2019s mission to drive demand for U.S. eggs and egg products, while unlocking new potential value for customers and serving ever-changing consumer needs and desires,\u201d said Emily Metz, president and CEO of the AEB. \u201cIt\u2019s exciting. The Eggcelerator Lab will put more eggs in front of more people in new ways and will increase opportunities and the size of the market for America\u2019s egg farmers.\u201d<\/p>\n\n\n\n<p>The Eggcelerator Lab is grounded in research and insights that are driving internal AEB innovation initiatives while also informing clients as they begin the food development journey. Currently, the Eggcelerator Lab is engaging with dozens of clients and executing pilot projects across industries, including with CPG manufacturers, restaurant chains and others to help bring new products to market that increase demand for eggs and create new value for customers.<\/p>\n\n\n\n<p>\u201cWe had a single objective: to develop a breakfast sandwich for a major national retail chain. Rather than having a narrow focus from the start, the American Egg Board\u2019s Eggcelerator Lab team pushed us to look holistically at the entire breakfast category \u2014 hot savory sandwiches, wraps, upscale sandwiches, and more,\u201d said Andy Johnson, vice president of foodservice sales and marketing at West Liberty Foods. \u201cThis approach was hugely beneficial and validated our focus. The Lab\u2019s process proved effective and efficient from a supplier standpoint.\u201d<\/p>\n\n\n\n<p>In addition to proprietary research insights, clients who engage the Eggcelerator Lab have access to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O.V.V.O. Innovation Process, a customizable four-phase innovation process: Opportunity, Visualize, Validate, Operationalize.<\/li>\n\n\n\n<li>O.V.V.O Concept Library featuring more than 250 new egg-based product recipes and ideas backed by research and technical feasibility assessments.<\/li>\n\n\n\n<li>An unparalleled network of partners, including manufacturers, suppliers, university researchers, and subject matter experts that help clients drive innovation projects from ideation to market.<\/li>\n<\/ul>\n\n\n\n<p>\u201cThe value we bring to clients starts with our emphasis on whitespace discovery where we identify market opportunities \u2014 what\u2019s happening and how clients can take advantage of current food trends, from integrating eggs into plant-based foods to leveraging grab-and-go protein-based food options,\u201d said Nate Hedtke, the AEB\u2019s vice president of insights and innovation.<\/p>\n\n\n\n<p>For nearly two years, the AEB has worked strategically to develop the Eggcelerator Lab and ensure the right partnerships are in place, including CuliNEX, a clean-label food innovation company that brings expertise in food science and culinary arts to develop on-trend culinary egg-based concepts for clients. Currently, the Eggcelerator Lab team is testing several concepts with national restaurant chains and consumer packaged brands, including new on-the-go hot breakfast ideas including sandwiches and breakfast bowls infused with a global essence.<\/p>\n\n\n\n<p>Simultaneously, research insights have led to new ways to use existing technology to create unique egg ingredients and new ways to cook eggs. And the AEB\u2019s internal innovation pipeline is helping unlock industry opportunities that will make an impact on the market. For example, the Eggcelerator Lab is exploring how to deliver pre-cooked eggs with runny yolks in a grab-and-go format for consumers wanting this type of snack.<\/p>\n\n\n\n<p>\u201cThe opportunities for eggs are endless and the AEB\u2019s Eggcelerator Lab is already cracking open the future of eggs,\u201d said Hedtke.<\/p>\n\n\n\n<p>For more information, visit&nbsp;<a href=\"https:\/\/www.incredibleegg.org\/eggceleratorlab\">IncredibleEgg.org\/eggceleratorlab<\/a>.<\/p>\n\n\n\n<p><strong>About the American Egg Board (AEB)<\/strong><\/p>\n\n\n\n<p>Home of the Incredible Egg, the AEB is the U.S. egg industry\u2019s national commodity marketing organization. The AEB\u2019s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit&nbsp;<a href=\"https:\/\/www.incredibleegg.org\/\">IncredibleEgg.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First of its kind innovation center for the egg industry will deliver novel egg-based ideas and solutions to market (Chicago) Oct 12, 2022\u00a0\u2013 The American Egg Board (AEB) today announced the Eggcelerator LabTM, a network of innovation and insights capabilities, resources and expertise designed to bring new egg-based ideas to market. As the innovation center [&hellip;]<\/p>\n","protected":false},"featured_media":37178,"template":"","class_list":["post-37176","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation - American Egg Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation - American Egg Board\" \/>\n<meta property=\"og:description\" content=\"First of its kind innovation center for the egg industry will deliver novel egg-based ideas and solutions to market (Chicago) Oct 12, 2022\u00a0\u2013 The American Egg Board (AEB) today announced the Eggcelerator LabTM, a network of innovation and insights capabilities, resources and expertise designed to bring new egg-based ideas to market. As the innovation center [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"American Egg Board\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-14T15:47:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2022\/10\/eggcelerator-lab-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\\\/\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\\\/\",\"name\":\"American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation - American Egg Board\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/eggcelerator-lab-logo.png\",\"datePublished\":\"2022-10-12T15:29:00+00:00\",\"dateModified\":\"2023-06-14T15:47:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/eggcelerator-lab-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/eggcelerator-lab-logo.png\",\"width\":960,\"height\":420,\"caption\":\"The Eggcelerator Lab logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.incredibleegg.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newsroom Articles\",\"item\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#website\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/\",\"name\":\"American Egg Board\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.incredibleegg.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#organization\",\"name\":\"American Egg Board\",\"alternateName\":\"AEB\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/IncredibleEgg_animatedlogo_v2.gif\",\"contentUrl\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/IncredibleEgg_animatedlogo_v2.gif\",\"width\":140,\"height\":93,\"caption\":\"American Egg Board\"},\"image\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation - American Egg Board","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/","og_locale":"en_US","og_type":"article","og_title":"American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation - American Egg Board","og_description":"First of its kind innovation center for the egg industry will deliver novel egg-based ideas and solutions to market (Chicago) Oct 12, 2022\u00a0\u2013 The American Egg Board (AEB) today announced the Eggcelerator LabTM, a network of innovation and insights capabilities, resources and expertise designed to bring new egg-based ideas to market. As the innovation center [&hellip;]","og_url":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/","og_site_name":"American Egg Board","article_modified_time":"2023-06-14T15:47:23+00:00","og_image":[{"width":960,"height":420,"url":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2022\/10\/eggcelerator-lab-logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/","url":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/","name":"American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation - American Egg Board","isPartOf":{"@id":"https:\/\/www.incredibleegg.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2022\/10\/eggcelerator-lab-logo.png","datePublished":"2022-10-12T15:29:00+00:00","dateModified":"2023-06-14T15:47:23+00:00","breadcrumb":{"@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/#primaryimage","url":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2022\/10\/eggcelerator-lab-logo.png","contentUrl":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2022\/10\/eggcelerator-lab-logo.png","width":960,"height":420,"caption":"The Eggcelerator Lab logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-launches-the-eggcelerator-lab-to-drive-egg-industry-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.incredibleegg.org\/"},{"@type":"ListItem","position":2,"name":"Newsroom Articles","item":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/"},{"@type":"ListItem","position":3,"name":"American Egg Board launches the Eggcelerator Lab\u2122 to drive egg industry innovation"}]},{"@type":"WebSite","@id":"https:\/\/www.incredibleegg.org\/#website","url":"https:\/\/www.incredibleegg.org\/","name":"American Egg Board","description":"","publisher":{"@id":"https:\/\/www.incredibleegg.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.incredibleegg.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.incredibleegg.org\/#organization","name":"American Egg Board","alternateName":"AEB","url":"https:\/\/www.incredibleegg.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incredibleegg.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/01\/IncredibleEgg_animatedlogo_v2.gif","contentUrl":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/01\/IncredibleEgg_animatedlogo_v2.gif","width":140,"height":93,"caption":"American Egg Board"},"image":{"@id":"https:\/\/www.incredibleegg.org\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/news\/37176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/media\/37178"}],"wp:attachment":[{"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/media?parent=37176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}