{"id":37192,"date":"2021-04-19T11:35:00","date_gmt":"2021-04-19T16:35:00","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?post_type=news&#038;p=37192"},"modified":"2023-06-14T11:45:32","modified_gmt":"2023-06-14T16:45:32","slug":"american-egg-board-names-mike-hostetler-director-of-consumer-insights","status":"publish","type":"news","link":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-names-mike-hostetler-director-of-consumer-insights\/","title":{"rendered":"American Egg Board Names Mike Hostetler Director of Consumer Insights"},"content":{"rendered":"\n<style>\n.wp-image-37193 { width: auto !important; }\n<\/style>\n\n\n\n<h3 class=\"wp-block-heading\">Insights leader to leverage background at major CPGs and brands to build egg industry\u2019s first centralized consumer research and intelligence hub<\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 25%\"><div class=\"wp-block-media-text__content\">\n<p><strong>(CHICAGO) April 19, 2021&nbsp;\u2013<\/strong>&nbsp;The American Egg Board (AEB) today named Mike Hostetler to the newly created role of director of consumer insights. Reporting to VP Insights &amp; Innovation Nate Hedtke, Hostetler will lead development of the AEB\u2019s planned insights hub \u2014 a new integrated consumer, customer and egg industry research and intelligence center to support marketing, innovation and strategic initiatives at the industry level and increase demand for eggs and egg products.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"170\" src=\"https:\/\/incredibleegg.org\/wp-content\/uploads\/2023\/06\/mike-hostetler.jpg\" alt=\"Mike Hostetler \" class=\"wp-image-37193 size-full\"\/><\/figure><\/div>\n\n\n\n<p>An accomplished research, analytics and insights expert, Hostetler brings more than 15 years of food industry expertise and experience leading insight generation to identify innovation opportunities and inform brand strategy, positioning and communications at top CPGs, including Kellogg, McCormick &amp; Co., Kraft Heinz and, most recently, Perdue.<\/p>\n\n\n\n<p>\u201cIn this new era of rapid change, it is imperative that AEB\u2019s knowledge and understanding of our egg consumer be unparalleled so that we are a resource to our members, industry and collaborators. Mike Hostetler has the experience, credentials and success record to help turn insights about evolving consumer needs, as well as cultural and market dynamics and trends, into actionable intelligence \u2014 enabling the AEB and the egg industry to quickly capitalize on emerging opportunities,\u201d said AEB President &amp; CEO Emily Metz.<\/p>\n\n\n\n<p>A key goal in the AEB\u2019s new strategic vision and five-year plan, the AEB will, for the first time, offer a comprehensive, industrywide insights hub as a resource for holistic insights generation. Hostetler will also lead development of the AEB\u2019s learning plan, including developing a learning agenda for priorities laid out in the strategic plan, as well as creation of an enterprise-wide data analytics framework. Lastly, Hostetler will help develop the AEB\u2019s industry newsroom \u2014 a real-time news and social media monitoring and response center.<\/p>\n\n\n\n<p>Hostetler joins the AEB from Perdue Foods, where, as director of insights and analytics, he led consumer insights and analytics across all consumer business and was a member of Perdue\u2019s marketing leadership team. Prior to Perdue, Hostetler held numerous insights &amp; analytics roles with large CPG organizations, including The Kellogg Company, McCormick &amp; Co. and The Kraft Heinz Company. He holds a BA in Actuarial Science from Butler University and an MBA from the University of Wisconsin-Madison.<\/p>\n\n\n\n<p><strong>About the American Egg Board (AEB)<\/strong><\/p>\n\n\n\n<p>Home of the Incredible Egg, the AEB is the U.S. egg industry\u2019s national commodity marketing organization. The AEB\u2019s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit&nbsp;<a href=\"https:\/\/www.incredibleegg.org\/\">IncredibleEgg.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insights leader to leverage background at major CPGs and brands to build egg industry\u2019s first centralized consumer research and intelligence hub (CHICAGO) April 19, 2021&nbsp;\u2013&nbsp;The American Egg Board (AEB) today named Mike Hostetler to the newly created role of director of consumer insights. Reporting to VP Insights &amp; Innovation Nate Hedtke, Hostetler will lead development [&hellip;]<\/p>\n","protected":false},"featured_media":37193,"template":"","class_list":["post-37192","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American Egg Board Names Mike Hostetler Director of Consumer Insights - American Egg Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-names-mike-hostetler-director-of-consumer-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Egg Board Names Mike Hostetler Director of Consumer Insights - American Egg Board\" \/>\n<meta property=\"og:description\" content=\"Insights leader to leverage background at major CPGs and brands to build egg industry\u2019s first centralized consumer research and intelligence hub (CHICAGO) April 19, 2021&nbsp;\u2013&nbsp;The American Egg Board (AEB) today named Mike Hostetler to the newly created role of director of consumer insights. 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