{"id":37199,"date":"2021-03-09T11:47:00","date_gmt":"2021-03-09T17:47:00","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?post_type=news&#038;p=37199"},"modified":"2023-06-14T11:52:41","modified_gmt":"2023-06-14T16:52:41","slug":"allison-holker-boss-hosts-first-ever-incredible-egg-challenge-inspiring-tastemakers-to-create-the-ultimate-easter-celebrations","status":"publish","type":"news","link":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/allison-holker-boss-hosts-first-ever-incredible-egg-challenge-inspiring-tastemakers-to-create-the-ultimate-easter-celebrations\/","title":{"rendered":"Allison Holker-Boss Hosts First-Ever Incredible Egg Challenge, Inspiring Tastemakers to Create the Ultimate Easter Celebrations"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Competition to inspire bakers, entertainers, cooks and crafters to get eggstra creative this spring<\/h3>\n\n\n\n<p><strong>CHICAGO<\/strong><strong>&nbsp;(Mar. 9, 2021) \u2013&nbsp;<\/strong>The Incredible Egg Challenge, hosted by&nbsp;<em>So You Think You Can Dance<\/em>&nbsp;All-Star, television host, professional dancer and choreographer Allison Holker-Boss, kicks off today, beginning a three-week competition to highlight participating challengers\u2019 creativity with eggs. The competition, in partnership with the American Egg Board, will feature the best in baking, cooking, crafting, entertaining and design \u2014 all with eggs \u2014 as challengers battle it out for the prized \u201cGolden Egg\u201d and donation to the hunger-relief charity of their choice.<\/p>\n\n\n\n<p>From creating magnificent desserts and spring-inspired dishes to designing the ultimate Easter d\u00e9cor, three noteworthy tastemakers including culinary expert&nbsp;<a href=\"https:\/\/www.instagram.com\/grandbabycakes\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Jocelyn Delk Adams<\/a>, DIY crafting expert&nbsp;<a href=\"https:\/\/www.instagram.com\/studiodiy\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Kelly Mindell<\/a>&nbsp;and home d\u00e9cor star&nbsp;<a href=\"https:\/\/www.instagram.com\/sugarandcloth\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Ashley Rose<\/a>&nbsp;will compete for the best egg creations over the next several weeks before the holiday.&nbsp;<\/p>\n\n\n\n<p>\u201cEaster is&nbsp;<em>the<\/em>&nbsp;ultimate egg holiday, so I\u2019m thrilled to be partnering on The Incredible Egg Challenge this year,\u201d said Allison Holker-Boss. \u201cEggs have endless possibilities. I love to incorporate them into both my holiday recipes and d\u00e9cor \u2014 and I can\u2019t wait to see how our challengers bring this special season to life in their own unique ways!\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cAmerica\u2019s egg farmers put the eggs in Easter and I can\u2019t wait to see what incredible dishes, decor and crafts these creative challengers whip up,\u201d added Emily Metz, president and CEO of the American Egg Board. \u201cAs our challengers know, with eggs, the possibilities are endless, and I can\u2019t wait to see what they create to celebrate the season!\u201d<\/p>\n\n\n\n<p>Throughout the three weeks of The Incredible Egg Challenge, the public will have the chance to vote for their favorite weekly egg creations and creators. Today, the first week\u2019s Marvelous Meringue challenge is live. Beginning March 17, Holker-Boss will challenge participants to create their best egg-forward Holiday Brunch Board. The third and final weekly challenge will launch on March 24 and be focused on decorating. The public can vote for their favorite egg creations by visiting&nbsp;<a href=\"https:\/\/www.incredibleegg.org\/Challenge\">www.IncredibleEgg.org\/Challenge<\/a>.&nbsp;<\/p>\n\n\n\n<p>Culminating just prior to Easter on March 30, the fan-favorite challenger will be named the winner of The Incredible Egg Challenge and receive the \u201cGolden Egg Grand Prize:\u201d monthly breakfast for a year at a local restaurant and a $5,000 donation to the hunger-relief charity organization of their choice.&nbsp;<\/p>\n\n\n\n<p>\u201cWe hope everyone is inspired to explore fresh, new ways to celebrate this season by decorating, creating beautiful spring treats, or doing some family-friendly crafts\u2026all with eggs as the inspiration. After all, what\u2019s Easter without eggs?\u201d said Metz.<\/p>\n\n\n\n<p>To follow along with the fun and vote for your favorite egg creations, visit&nbsp;<a href=\"https:\/\/www.incredibleegg.org\/Challenge\">www.IncredibleEgg.org\/Challenge<\/a>. Feeling inspired? Share your best Easter designs by tagging&nbsp;<a href=\"https:\/\/www.instagram.com\/incredibleegg\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">@incredibleegg<\/a>&nbsp;in your creations and using #TheIncredibleEggChallenge.<\/p>\n\n\n\n<p><strong>About the American Egg Board (AEB)\u00a0<\/strong><\/p>\n\n\n\n<p>Home of The Incredible Egg, the American Egg Board (AEB) is the national marketing organization of America\u2019s egg farmers. The AEB\u2019s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit&nbsp;<a href=\"https:\/\/www.incredibleegg.org\/\">IncredibleEgg.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competition to inspire bakers, entertainers, cooks and crafters to get eggstra creative this spring CHICAGO&nbsp;(Mar. 9, 2021) \u2013&nbsp;The Incredible Egg Challenge, hosted by&nbsp;So You Think You Can Dance&nbsp;All-Star, television host, professional dancer and choreographer Allison Holker-Boss, kicks off today, beginning a three-week competition to highlight participating challengers\u2019 creativity with eggs. The competition, in partnership with [&hellip;]<\/p>\n","protected":false},"featured_media":37200,"template":"","class_list":["post-37199","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allison Holker-Boss Hosts First-Ever Incredible Egg Challenge, Inspiring Tastemakers to Create the Ultimate Easter Celebrations - American Egg Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/allison-holker-boss-hosts-first-ever-incredible-egg-challenge-inspiring-tastemakers-to-create-the-ultimate-easter-celebrations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allison Holker-Boss Hosts First-Ever Incredible Egg Challenge, Inspiring Tastemakers to Create the Ultimate Easter Celebrations - American Egg Board\" \/>\n<meta property=\"og:description\" content=\"Competition to inspire bakers, entertainers, cooks and crafters to get eggstra creative this spring CHICAGO&nbsp;(Mar. 9, 2021) \u2013&nbsp;The Incredible Egg Challenge, hosted by&nbsp;So You Think You Can Dance&nbsp;All-Star, television host, professional dancer and choreographer Allison Holker-Boss, kicks off today, beginning a three-week competition to highlight participating challengers\u2019 creativity with eggs. 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