Gen Z, those between eight and 23 years old, total more than a quarter (26%) of the American population. Digital natives, Gen Z is 48% non-Caucasian and has an estimated purchasing power of between $29 billion and $143 billion. \u201cThe preferences of this generation are likely to influence the food and beverage segment for decades to come,\u201d says Elisa Maloberti, the American Egg Board\u2019s director of egg product marketing. \u201cTheir ethnic diversity and interest and affinity for global flavors are already asserting influence in the food and beverage market. And this will only grow as more of Gen Z leaves home and makes all their own food choices.\u201d<\/p>\n\n\n\n
Generational Provenance<\/strong>
One of the most profound influences of Gen Z is their desire to know more about the food they eat \u2013 where and how is it grown, how is it processed and how it impacts the planet. Often referred to as unintentional foodies, Gen Z is not as enamored as millennials with cooking, but they\u2019re growing up eating sushi and ramen along with tacos and hummus. Gen Z is also eagerly embracing plant-based foods as part of a flexitarian lifestyle. They don\u2019t eschew meat eating, but are open to going meatless more often when opportunities avail themselves. Plant-based eating is perceived as a healthier choice and one that is better for the planet.<\/p>\n\n\n\n
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