CHICAGO (February 18, 2020)<\/strong> \u2014 As consumers continue to demand authenticity and transparency in the foods they buy, the American Egg Board (AEB) released new research showing the new Made with REAL Eggs\u00ae<\/sup> certification seal reinforces positive brand perceptions and encourages purchase.<\/p>\n\n\n\n Research conducted by Datassential found the Made with REAL Eggs\u00ae<\/sup> certification seal increases purchase intent for more than 8 in 10 consumers who buy eggs. Consumers also said the seal conveys a message of high quality about a manufacturer\u2019s brand (82%) and makes them believe a product will taste better (80%).<\/p>\n\n\n\n \u201cResearch confirms that knowing a product is made with REAL eggs translates into a real benefit at the point of purchase,\u201d said Nate Hedtke, vice president of market development at the American Egg Board. \u201cThe egg is a nutritional powerhouse that satisfies consumer demand for clean labels, and the Made with REAL Eggs\u00ae<\/sup> certification seal provides a positive point of difference on packaging.\u201d<\/p>\n\n\n\n Top Chains Realize REAL Eggs Value<\/strong> \u201cHighlighting the Made with REAL Eggs\u00ae<\/sup> seal on our distinctive slider sandwiches is an authentic way to share with our customers what we\u2019ve known all along \u2014 that when it comes to serving up hot and tasty real eggs, there\u2019s really no substitute,\u201d said Lynn Blashford, chief marketing officer of White Castle.<\/p>\n\n\n\n
Quick-service restaurants and retailers are already recognizing the value of the Made with REAL Eggs certification\u00ae<\/sup> seal. To date, providers including White Castle and 7-Eleven have successfully piloted the program and proven the seal encourages consumers to make repeat purchases.<\/p>\n\n\n\n