{"id":37236,"date":"2020-01-31T16:10:00","date_gmt":"2020-01-31T22:10:00","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?post_type=news&p=37236"},"modified":"2023-06-14T16:14:36","modified_gmt":"2023-06-14T21:14:36","slug":"2019-chairmans-letter","status":"publish","type":"news","link":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/2019-chairmans-letter\/","title":{"rendered":"2019 Chairman\u2019s Letter"},"content":{"rendered":"\n

With my tenure as Chairman of the American Egg Board (AEB) ending in March, I wanted to take this opportunity to reflect on what your AEB has accomplished for you.<\/p>\n\n\n\n

We have consistently reported outstanding results in this letter every year, without fail. And 2019 was no exception. In a year of challenges, the AEB provided a counterbalance\u2014driving demand for eggs and egg products to the highest levels we\u2019ve seen in more than 50 years.<\/em><\/p>\n\n\n\n

We saw year-over-year growth in demand for eggs across retail, manufacturing and foodservice; more eggs in schools; opportunities created in exports; demand-driving advancements in egg nutrition science\u2026 The AEB\u2019s crucial role in our industry and the tremendous value of its programs could not be clearer.<\/p>\n\n\n\n

So I\u2019d like to thank the AEB\u2019s President & CEO, Anne Alonzo, for her vision and leadership\u2014manifest in our enduring success\u2014and her leadership team: Consumer Marketing VP Sofia Therios; ENC Executive Director Mickey Rubin and, not least, SVP Market Development John Howeth. We wish John our very best during his transition to retirement after decades of stellar service. I also want to thank the AEB\u2019s staff of talented and dedicated professionals.<\/p>\n\n\n\n

As we look to the year ahead, I\u2019m comforted in knowing that the creativity of our Consumer Marketing team, the diligence of the Market Development group, and our Egg Nutrition Center, the science cornerstone that drives our message, are in good hands.<\/p>\n\n\n\n

It\u2019s been my honor to serve as your Chairman.<\/p>\n\n\n\n

Jeff Hardin
Chairman
The American Egg Board<\/p>\n\n\n\n

AEB Drove Category Growth in 2019<\/h3>\n\n\n\n

Creating new consumption occasions<\/strong>

The AEB\u2019s \u2018Dinner Eggs\u2019 campaign exploited the untapped opportunity to increase demand for eggs by expanding into new meal occasions, and introduced a delightfully\u00a0new kind of egg<\/em>\u00a0meant specifically for dinner. During the campaign launch window, retail egg volume \u2014 the best way to measure consumer demand \u2014 increased 4.5% in equalized dozens versus the same period the prior year.<\/p>\n\n\n\n

Advancing new product benefits<\/strong>

The AEB\u2019s nutritional research group, the Egg Nutrition Center, has generated tremendous interest among health professionals and media around choline and lutein \u2014 nutrients plentiful in eggs that have been shown to support cognition. As a result, the egg is now positioned as a brain food.<\/p>\n\n\n\n

Setting a bar for authenticity<\/strong>

The AEB last year introduced \u2018Made with REAL Eggs\u2019 seals and certification programs for manufacturers and foodservice. On the heels of successful pilots with 7-Eleven and White Castle, the new seals are formally launching in Q1 2020, providing a benefit to products and menus carrying the seal, backed by the AEB\u2019s consumer research.<\/p>\n","protected":false},"excerpt":{"rendered":"

With my tenure as Chairman of the American Egg Board (AEB) ending in March, I wanted to take this opportunity to reflect on what your AEB has accomplished for you. We have consistently reported outstanding results in this letter every year, without fail. And 2019 was no exception. In a year of challenges, the AEB […]<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-37236","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n2019 Chairman\u2019s Letter - American Egg Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/2019-chairmans-letter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019 Chairman\u2019s Letter - American Egg Board\" \/>\n<meta property=\"og:description\" content=\"With my tenure as Chairman of the American Egg Board (AEB) ending in March, I wanted to take this opportunity to reflect on what your AEB has accomplished for you. We have consistently reported outstanding results in this letter every year, without fail. 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