{"id":37316,"date":"2023-03-28T11:00:00","date_gmt":"2023-03-28T16:00:00","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?post_type=news&p=37316"},"modified":"2023-06-20T11:05:39","modified_gmt":"2023-06-20T16:05:39","slug":"american-egg-board-names-edward-hoffman-vice-president-marketing-and-communication","status":"publish","type":"news","link":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-names-edward-hoffman-vice-president-marketing-and-communication\/","title":{"rendered":"American Egg Board Names Edward Hoffman Vice President, Marketing and Communication"},"content":{"rendered":"\n

U.S. egg industry strengthens leadership team with accomplished food industry marketer<\/h3>\n\n\n\n
\n

CHICAGO (March 28, 2023) \u2013\u00a0<\/strong>The American Egg Board (AEB) has named food industry strategist and marketing veteran Edward Hoffman as Vice President, Marketing and Communications. In this role, Hoffman will oversee development and implementation of a strategic integrated marketing program for the U.S. egg industry both domestically and in export markets. Under his leadership, AEB will shape comprehensive initiatives that protect and preserve the industry\u2019s reputation and drive demand for eggs and egg products across all channels of the food industry.<\/p>\n<\/div>

\"Edward<\/figure><\/div>\n\n\n\n

Hoffman brings extensive experience and expertise with impact brands, omni-channel food companies and research and insights to support key strategic priorities at AEB, including innovation, sustainability and egg nutrition. His broad expertise gained over more than two decades of food industry marketing includes program development and activation, enterprise-level brand positioning, new product launches and stakeholder engagement.<\/p>\n\n\n\n

\u201cEd Hoffman\u2019s impressive record in sustainable food and beverage brands makes him ideally suited to drive AEB\u2019s shared strategic vision forward at the helm of our marketing and communications team,\u201d said AEB President and CEO Emily Metz. \u201cWith the creativity and passion of our entire marketing and communications team, Ed will lead the campaigns that connect with today\u2019s grocery shoppers and egg lovers, highlight the versatility and health benefits of eggs, engage our diverse mix of channel customers and showcase the essential contributions of America\u2019s egg farmers for generations to come.\u201d<\/p>\n\n\n\n

Hoffman joins AEB from The Varick Group, a national consultancy he founded providing strategic communications for a range of emerging brands, global corporations, and organizations actively working to improve the food system. Prior to that, he held executive positions with several global communications firms, where he managed multimillion-dollar budgets within the food and nutrition sectors, shaped highly recognized food and beverage brand initiatives, and led and mentored countless team members.<\/p>\n\n\n\n

Hoffman holds a BA in Business Administration from Augustana College and a Graduate Certificate in Sustainable Food Systems from Harvard Extension School.<\/p>\n\n\n\n

About the American Egg Board (AEB)<\/strong><\/p>\n\n\n\n

Home of the Incredible Egg, the AEB is the U.S. egg industry\u2019s national commodity marketing organization. The AEB\u2019s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

U.S. egg industry strengthens leadership team with accomplished food industry marketer CHICAGO (March 28, 2023) \u2013\u00a0The American Egg Board (AEB) has named food industry strategist and marketing veteran Edward Hoffman as Vice President, Marketing and Communications. In this role, Hoffman will oversee development and implementation of a strategic integrated marketing program for the U.S. egg […]<\/p>\n","protected":false},"featured_media":37317,"template":"","class_list":["post-37316","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAmerican Egg Board Names Edward Hoffman Vice President, Marketing and Communication - American Egg Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-names-edward-hoffman-vice-president-marketing-and-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Egg Board Names Edward Hoffman Vice President, Marketing and Communication - American Egg Board\" \/>\n<meta property=\"og:description\" content=\"U.S. egg industry strengthens leadership team with accomplished food industry marketer CHICAGO (March 28, 2023) \u2013\u00a0The American Egg Board (AEB) has named food industry strategist and marketing veteran Edward Hoffman as Vice President, Marketing and Communications. 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