{"id":39595,"date":"2023-07-26T14:17:01","date_gmt":"2023-07-26T19:17:01","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?page_id=39595"},"modified":"2023-07-26T14:17:02","modified_gmt":"2023-07-26T19:17:02","slug":"the-complex-challenge-of-clean-label","status":"publish","type":"page","link":"https:\/\/www.incredibleegg.org\/professionals\/manufacturers\/market-trends\/white-papers\/the-complex-challenge-of-clean-label\/","title":{"rendered":"The Complex Challenge of Clean Label"},"content":{"rendered":"<div id=\"page-header-block_4d41a15f72df58efd766961f2058c772\" class=\"content-block page-header \">\n\n    <div class=\"page-header__breadcrumbs\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.incredibleegg.org\/\">Home<\/a><\/span><\/span><\/p><\/div>\n    <div class=\"page-header__content-wrapper\">\n\n      <div class=\"page-header__content\">\n        <div class=\"page-header__text\">\n          <h1>The Complex Challenge of Clean Label<\/h1>\n                  <\/div>\n              <\/div>\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2098\" height=\"963\" src=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/07\/d-the-egg-and-clean-labeling-2098x963-1.jpg\" class=\"page-header__image\" alt=\"a woman shops\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/07\/d-the-egg-and-clean-labeling-2098x963-1.jpg 2098w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/07\/d-the-egg-and-clean-labeling-2098x963-1-300x138.jpg 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/07\/d-the-egg-and-clean-labeling-2098x963-1-1024x470.jpg 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/07\/d-the-egg-and-clean-labeling-2098x963-1-768x353.jpg 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/07\/d-the-egg-and-clean-labeling-2098x963-1-1536x705.jpg 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/07\/d-the-egg-and-clean-labeling-2098x963-1-2048x940.jpg 2048w\" sizes=\"auto, (max-width: 2098px) 100vw, 2098px\" \/>    <\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Deceptively Simple Yet Defying Definition<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Clean label products prove less can be more. However, clean label formulation can be anything but simple. Manufacturers need real ingredients from natural sources that can withstand the rigors of processing, create an attractive food or beverage with an enticing taste and mouthfeel, and supply a decent shelf life. It\u2019s a tall order, but certain ingredients, like the egg, have proven their worth through decades as multifunctional food processing staples. Plus, egg ingredients can help make gold standard clean label products a reality. Before diving into egg ingredient properties and benefits, it\u2019s important to try to pin down the current state of the clean label movement. Because although the clean label trend has changed and evolved considerably over the years due to consumer demand, it isn\u2019t going anywhere anytime soon.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Clean label seems a simple term but can sometimes defy firm definition. The Food and Drug Administration (FDA) has yet to provide the industry with official terminology or regulations to describe clean label. And manufacturers must remember this is an industry term, coined by Innova Market Insights in 2014 (according to one publication) and eagerly latched onto as a convenient term to describe shifting market conditions. One publication reported, several surveys showed as many as eight out of 10 consumers have no idea what the term \u201cclean label\u201d means. Is it authenticity? Transparency? Natural? Partly. But is also encompasses \u201cfree-from\u201d ingredient considerations, health concerns, and for some consumers, sustainability and ethical issues.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>One thing is clear\u2014product preferences expressed through consumer purchasing patterns have pushed \u201cclean label\u201d from fad to trend and from trend to mainstream.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Mainstream Movement<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Nielsen data reveals 93 percent of all U.S. households purchase clean label products at grocery stores. Fully half of all shopping trips now include the purchase of a clean label product.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>The International Food Information Council Foundation (IFIC) stated in its trend watch that the clean label movement \u201cwill reach new heights\u201d in 2018 and beyond as the food system continues to grapple with the exact definition of that term.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>As a step along the path towards those new heights, Innova Market Insights recently identified a purchasing pattern that moves clean label along the spectrum to \u201cmindful\u201d eating. While mindful choices can vary depending on the consumer\u2019s generation or income level, \u201cmindfulness\u201d encompasses concepts ranging from health and wellness to sustainability and ethical considerations.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>This same Innova data shows that 7 out of 10 U.S. and U.K. consumers want to know and understand ingredient lists. It also says, \u201cAt the same time, rising levels of interest in ethical issues have resulted in the use of ethical claims for food and drink new product development soaring in recent years, with a compound annual growth rate (CAGR) of 44 percent\u201d over a recent five-year period.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p><em>These ethical considerations fall within this newly identified pattern of mindful eating, which embraces:<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<ul class=\"wp-block-list\">\n<li>Natural, or use of natural ingredients and the exclusion of artificial ingredients<\/li>\n\n\n\n<li>Simple ingredients that are minimally processed<\/li>\n\n\n\n<li>Labels with a short list of ingredients, and easy to pronounce ingredients familiar to the purchaser<\/li>\n\n\n\n<li>Foods and beverages that promote health and wellness<\/li>\n\n\n\n<li>Traceable ingredients, or the \u201cfarm-to-fork\u201d supply chain<\/li>\n\n\n\n<li>Sustainability when possible out of concern for the environment<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Millennial Momentum<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>While different generations can define clean label a bit differently, one group under particular scrutiny is the Millennial population. Millennials are the new driving force behind new product development and introduction. This generational segment is young and energetic and large\u2014 the sheer size of this population segment, coupled with its purchasing power, means it is poised to displace Boomers as the most influential consumer group. Millennials are expected to overtake Boomers in population by 2019, swelling to 73 million in number.<sup>1<\/sup><\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>In the free-from melee, manufacturers have hastened to reformulate products to phase out corn syrup, artificial sweeteners, preservatives, colors and flavors, as well as cut back on gluten and trans fats. As one example, when a manufacturer reformulated its classic hot dog product, the new label showcased the word \u201cno\u201d three separate times to assure consumers these undesirable ingredients were absent from its product.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Market researcher Euromonitor International has its own term for this population segment of educated 20- to 29-year-olds, calling them \u201cClean Lifers.\u201d These consumers have a \u201cwider world view than previous generations\u201d and strong beliefs. Whatever they embrace, they do it wholeheartedly, a factor that does affect their purchasing. Euromonitor predicts behaviors that fit within this desire for personal health and wellness, including, it says, a tendency towards vegetarianism and\/or flexitarianism.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Children and Stealth Health<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Of special note, Millennials are becoming parents and transferring their high expectations for their own foods to the foods given to their children. Packaged Facts, in its report, \u201cFood &amp; Beverage Market in the U.S., 9th Edition,\u201d published in 2018, says that Millennial consumers have firm ideas about what they expect from products and brands. For their children, the report says Millennial parents want better-for-you or \u2018stealth health\u2019 options in addition to products with all-natural, non-GMO, no\/low sugar and \u201cno artificial ingredients\u201d claims, dovetailing perfectly with clean label stipulations.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Yet within the children\u2019s category, product flavors and shapes that capture a child\u2019s imagination are equally as important. Clean labels and healthy products might \u201csway parents\u2019 purchasing decisions,\u201d says the report, but 55 percent of parents said their children\u2019s preferences and requests are especially important to them.<sup>2<\/sup><\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.aeb.org\/images\/imagesArticles\/FoodManufacturers\/Clean-Labels.png\" alt=\"Clean Label symbols\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Income and Clean Label<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Income levels can affect clean label demands as well. Nielsen predicts a \u201cforward movement\u201d of the clean label trend to include consumers under the age of 35 with annual household incomes of more than $100,000 and especially families with children.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Another habit of this population segment\u2014 online grocery shopping. FMI and Nielsen began tracking online grocery shopping two years ago and released the second year of its findings for the \u201cDigitally Engaged Food Shopper\u201d in early 2018. In as few as five to seven years, 70 percent of consumers will be grocery shopping online. The pace of change and adoption has far outrun initial predictions.<sup>3<\/sup><\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>In an online experience, shoppers need to rely on the brand\u2019s reputation and\/or information gleaned through product views on a computer screen \u2013 in other words, the label and ingredient listing.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Stealth or just\u2026Health?<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Euromonitor International, when it predicted eight of the most influential \u2018megatrends\u2019 to track in the food and beverage industries, said the primary trend is healthy living, impacting most categories and geographies. The number one trend it identified is \u201cback to nature and no to sugar,\u201d or naturally functional, fitting neatly within . the category of clean label foods and beverages.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Another recent study focuses on the health aspects inherent in clean label product purchases. It found that \u201chealth\u201d seems to be the main driver, with health defined according to different forms, i.e., healthiness of the product, health claims on the package or health concerns of the consumer.\u201d<sup>4<\/sup><\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>While it might seem easy to the consumer for companies to simplify labels, real concerns about food safety, shelf life, product appearance, texture and primarily taste make formulating clean label products anything but simple.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Clean Label Ingredient Selection<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Manufacturers need to find ingredients that are in their natural state or as close to natural as possible, i.e., minimally processed. Then they are needed in the necessary quantity and format to fit industrial processing, while being able to be listed on a label in a recognizable form. Yet these \u201csimple\u201d ingredients need to aid with shelf life, product mouthfeel and texture, appearance, structure and form, and in addition, act synergistically with the other simple, natural ingredients that will provide a successful acceptable and flavorful end product that will experience market success.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>One company that conducted in-depth consumer research on consumer views of clean label found that there are three clear areas of consumer expectations; ingredients, nutrition and sustainability. However, a small segment of the population who are keenly interested in the product label regard even some \u2018natural\u2019 sweeteners, flavors and colors as undesirable.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>As Kantha Shelke, Ph.D., adjunct professor at Johns Hopkins University in Baltimore and principal at Corvus Blue, food science research firm, stated in one article, \u201cWhat is (considered) clean today might not be so tomorrow.\u201d<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>As ingredient lists continue to get shorter, sometimes packaging mimics the trend as well. Some companies, taking the clean label challenge literally, developed \u201cminimalist packaging\u201d to establish a presence in a market some feel is cluttered with claims and certifications. This simplified packaging can help strengthen brand identity as it cuts back on the callouts and badges, instead focusing on a \u201cclean\u201d label in terms of white space to emphasize the clean and simple ingredients and\/or processing of the product within.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>In its most recent report, Euromonitor stated a total of 1.2 billion tons of pure commodities were used in one year within food and drink applications, called \u201cthe purest of clean label ingredients in that they are widely recognized and generally held in high favor by consumers, e.g., eggs, fruit, nuts, juices, fish, meat, etc.\u201d It estimates the global value of the packaged foods\u2019 clean label category at U.S. $165 billion across 26 markets tracked. The three leading markets within this figure include North America ($67 billion), Europe ($59 billion) and China ($23 billion). The most persuasive claim remains one that says, \u201call natural\u201d followed by \u201cno artificial ingredients.\u201d<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Clean Label CPG Category Value<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>These ingredients, says The Hartman Group, could help with clean label product sales. Clean, natural and less processed foods, the group said at a conference last fall, are deemed high quality or premium, \u201cin a culture that is increasingly focused on health and wellness.\u201d Consumers expect better ingredients but safe products as well. Ingredients that are healthy, nutritious and sustainable. Millennials are more likely to look for additional confirmation through claims and certifications, such as \u201corganic\u201d or \u201cmade with real ingredients.\u201d Ingredients are the most critical amongst these parameters, \u201cwith approximately 40 percent of consumers\u2019 perceptions influenced by specific ingredients.\u201d And overall, consumers prefer \u201crecipe-like\u201d ingredient lists.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">White Knight<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>More than one piece of literature discusses the enormous formulation challenges facing manufacturers trying to simplify the label while maintaining appropriate product texture, appearance and taste. While it might sound repetitive by now, there truly are few ingredients found in nature that can offer the wide range of functional benefits supplied by an egg.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.aeb.org\/food-manufacturers\/egg-functionality\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.aeb.org\/images\/imagesArticles\/FoodManufacturers\/20-egg-functional.png\" alt=\"20+ functional egg benefits\"\/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block\">\n<p><a href=\"https:\/\/www.aeb.org\/food-manufacturers\/egg-functionality\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>To learn more, see the 20+ benefits<\/strong><\/a><\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>And in an environment where names matter with consumers seeking recognizable ingredients, the ability to put the word \u201cegg\u201d on an ingredient deck is a big plus. Ubiquitous both in the American diet and in the manufacturing facility, formulators might tend to overlook some of its more unique aspects, including the fact that egg products can supply multiple functional properties within the same application \u2013 thereby allowing the formulator to rely on a single ingredient for multiple properties. This can help keep an ingredient deck short and make simple labels more of a realistic possibility. \u201cThe supply chain, scalability, machinability, ingredient interaction and proven performance within a wide range of processing environments are all factors formulators need to consider when putting together a short list of ingredients for clean label product development,\u201d said Elisa Maloberti, AEB director of egg product marketing. \u201cConsider how manufacturing has evolved in the past 20 or even 10 years in terms of processing techniques or packaging,\u201d she continued.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>For a more thorough, indepth look at egg\u00a0<strong><a href=\"https:\/\/www.aeb.org\/Functionality\" target=\"_blank\" rel=\"noreferrer noopener\">functionality<\/a><\/strong>\u00a0and for annotated pages that detail each functional property individually.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>In addition, a series of recently published reports compares and contrasts the performance of egg functionality to that of replacement products, within a wide variety of common products. CuliNex, an independent clean label product development consultancy, in Seattle, confirmed the superior functionality and flavor supplied by egg ingredients in a wide variety of common industry products, such as yellow batter cake, muffins, nougat, frozen waffles, mayonnaise, retort noodles, and more. Overwhelmingly the research found that egg ingredients help create gold standard products with more appealing appearance, texture, aroma and most importantly flavor.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Egg products are available in liquid, frozen and dried forms constituted of whole eggs, egg yolks, egg whites or specialty blended products. For some forms of frozen foods, such as handheld sandwiches or bowls, or for fresh salad preparations, prepared eggs in scrambled or hard-boiled forms also are available from different suppliers. Another major challenge in clean label formulating is maintaining food safety. In terms of ingredient reliability, egg products boast an unbroken safety record spanning more than 40 years, with no recorded outbreaks of&nbsp;<em>salmonella<\/em>&nbsp;or other food-borne illnesses stemming from egg products since 1975. Since that time, under Congressional mandate, all further processed egg products are pasteurized, and the industry\u2019s safety record remains untarnished through millions of uses in processed food plants nationwide. This includes all further processed forms of egg products to include whole eggs, egg yolks, egg whites and specialty blends in liquid, frozen or dried forms.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>When it comes to the egg, less is so much more, for clean label or any other type of product category. This single ingredient can provide wide-ranging functionality, help create a simplified label statement and fulfill customer expectations for flavor, form and appearance. Try egg products for your clean label formulating challenges and watch those challenges simplify along with your label.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Visit the Buyer\u2019s Guide at&nbsp;<strong><a href=\"https:\/\/www.aeb.org\/buyersguide\" target=\"_blank\" rel=\"noreferrer noopener\">AEB.org\/BuyersGuide<\/a><\/strong><\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<h4 class=\"wp-block-heading\">Gen Z \u2013 Digitally Distinct Foodies&nbsp;<sup>5-9<\/sup><\/h4>\n<\/div>\n\n<div class=\"wp-block\">\n<p>The next, upcoming generation, accounting for 27 percent of the U.S. population (Nielsen data), is Generation Z, or the generation born between 1997 and today. Marketers might believe they can scratch a Millennial and reveal a Gen Z, but that\u2019s where they\u2019re wrong. As NPD reports in Eating Patterns in America, Gen Z brings the term \u201cfoodie\u201d to an entirely new level.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>As one recent article states, real food is the rallying cry of Generation Z grocery shoppers. And the report says this generation has the potential to be perhaps the most influential when it comes to its impact on consumer eating and drinking habits. Their key demands center on food that fulfills a desire for authenticity, freshness and purity, with the belief that \u201cclean eating improves their quality of life.\u201d Other reports state this generation wants \u201cnatural, organic and sustainable,\u201d to support their quest to protect the environment and practice conscious eating. The farm-to-fork movement needs to be transparent and provide authentic information to these digital natives. They\u2019re used to having a wealth of information at their fingertips, whether this involves sharing culinary artistry over Instagram or investigating the supply chain for ingredients included in their favorite food or beverage.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>The same NPD report, \u201cMake it Happen for Gen Zs,\u201d declares Gen Z eschews artificial ingredients and prefers foods and beverages with transparent labeling. But keep the label simple: this generation is skeptical of \u201cbig brands and too many label claims.\u201d Despite this desire for farm-to-fork transparency and simplified labels, Gen Z also craves convenience and ready-to-eat foods, portable foods that fit into their busy lifestyle\u2014with customization and personalization tossed in as a bonus.<\/p>\n<\/div>\n\n\n<div id=\"references-block-block_093939d5f78acd99f6e26a86fa822cd3\" class=\"content-block references-block \">\n\n  <h3><a class=\"references__toggle\" aria-controls=\"references--block_093939d5f78acd99f6e26a86fa822cd3\" aria-expanded=\"false\" href=\"#\">References<\/a><\/h3>\n  \n  <div class=\"references__ol text-block\" id=\"references--block_093939d5f78acd99f6e26a86fa822cd3\"><ol>\n<li><strong><a href=\"http:\/\/www.pewresearch.org\/fact-tank\/2018\/03\/01\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.pewresearch.org\/fact-tank\/2018\/03\/01\/ millennials-overtake-baby-boomers\/<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.foodbusinessnews.net\/articles\/11537-navigating-the-tricky-business-of-developing-products-for-children\" target=\"_blank\" rel=\"noopener\">https:\/\/www.foodbusinessnews.net\/articles\/11537- navigating-the-tricky-business-of-developingproducts-for-children<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.fmi.org\/newsroom\/news-archive\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fmi.org\/newsroom\/news-archive\/ view\/2018\/01\/29\/fmi-and-nielsen-report-70-ofconsumers-will-be-grocery-shopping-onlineby-2024<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/28784520\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/28784520<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.foodbusinessnews.net\/articles\/11515-why-food-manufacturers-should-be-targeting-gen-z\" target=\"_blank\" rel=\"noopener\">https:\/\/www.foodbusinessnews.net\/articles\/11515- why-food-manufacturers-should-be-targeting-gen-z<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.foodprocessing.com\/articles\/2017\/feeding-generation-z\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.foodprocessing.com\/articles\/2017\/ feeding-generation-z\/<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/futurefood.com.au\/blog\/2017\/9\/19\/8-things-you-need-to-know-about-generation-z-and-their-food-choices\" target=\"_blank\" rel=\"noopener\">http:\/\/futurefood.com.au\/blog\/2017\/9\/19\/8-things-you-need-to-know-about-generation-z-and-their-food-choices<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.fastcasual.com\/blogs\/is-your-brand-ready-to-embrace-gen-zs-obsession-with-over-the-top-food-trends\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fastcasual.com\/blogs\/is-your-brand-ready-to-embrace-gen-zs-obsession-with-over-the-top-food-trends\/<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.businessinsider.com\/generation-z-facebook-2018-1\" target=\"_blank\" rel=\"noopener\">http:\/\/www.businessinsider.com\/generation-z-facebook-2018-1<\/a><\/strong><\/li>\n<\/ol>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Deceptively Simple Yet Defying Definition Clean label products prove less can be more. However, clean label formulation can be anything but simple. Manufacturers need real ingredients from natural sources that can withstand the rigors of processing, create an attractive food or beverage with an enticing taste and mouthfeel, and supply a decent shelf life. It\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39599,"parent":39551,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-39595","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Complex Challenge of Clean Label - American Egg Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/professionals\/manufacturers\/market-trends\/white-papers\/the-complex-challenge-of-clean-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complex Challenge of Clean Label - American Egg Board\" \/>\n<meta property=\"og:description\" content=\"Deceptively Simple Yet Defying Definition Clean label products prove less can be more. However, clean label formulation can be anything but simple. Manufacturers need real ingredients from natural sources that can withstand the rigors of processing, create an attractive food or beverage with an enticing taste and mouthfeel, and supply a decent shelf life. 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