{"id":40834,"date":"2023-09-12T15:53:33","date_gmt":"2023-09-12T20:53:33","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?page_id=40834"},"modified":"2025-09-08T14:14:46","modified_gmt":"2025-09-08T19:14:46","slug":"eggceleratorlab","status":"publish","type":"page","link":"https:\/\/www.incredibleegg.org\/eggceleratorlab\/","title":{"rendered":"The Eggcelerator Lab"},"content":{"rendered":"<div id=\"page-header-block_64165a3f9ce7768431115070b73faff3\" class=\"content-block page-header \">\n\n    \n    <div class=\"page-header__content-wrapper\">\n\n      <div class=\"page-header__content\">\n        <div class=\"page-header__text\">\n          <h1>The Eggcelerator Lab<sup>\u00ae<\/sup> is the innovation center for the egg industry bringing new egg-based ideas to market.<\/h1>\n                  <\/div>\n              <\/div>\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"500\" src=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/09\/SEGG4844_MTBB_WebsiteBanners_Foodservice_2100x500_2.jpg\" class=\"page-header__image\" alt=\"Meant to be broken\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/09\/SEGG4844_MTBB_WebsiteBanners_Foodservice_2100x500_2.jpg 2100w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/09\/SEGG4844_MTBB_WebsiteBanners_Foodservice_2100x500_2-300x71.jpg 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/09\/SEGG4844_MTBB_WebsiteBanners_Foodservice_2100x500_2-1024x244.jpg 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/09\/SEGG4844_MTBB_WebsiteBanners_Foodservice_2100x500_2-768x183.jpg 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/09\/SEGG4844_MTBB_WebsiteBanners_Foodservice_2100x500_2-1536x366.jpg 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/09\/SEGG4844_MTBB_WebsiteBanners_Foodservice_2100x500_2-2048x488.jpg 2048w\" sizes=\"auto, (max-width: 2100px) 100vw, 2100px\" \/>    <\/div>\n<\/div>\n\n<div class=\"wp-block-wrapper content-block text-block content-container--lg \">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<p>It\u2019s a new kind of center for innovation\u2014a catalyst that sparks ideas through insights and collaborative partnerships. The Lab\u2019s unprecedented network of capabilities, research insights, resources and expertise deliver innovative egg-based solutions through novel products and technologies.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<p>The Eggcelerator Lab will put more eggs in front of more people in new ways to create untapped value for our clients and delight consumers.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>We\u2019re your partner for accelerating innovation. Together there\u2019s no problem we can\u2019t crack.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<style>\n.callout-cols a.wp-block-button__link {\n        background-color: #fdc661;\n        color: #354960;\n}\n.callout-cols a.wp-block-button__link:active,\n.callout-cols a.wp-block-button__link:focus,\n.callout-cols a.wp-block-button__link:hover {\n          background-color: #ffffff;\n}\n<\/style>\n<\/div>\n\n<div class=\"wp-group wp-block-wrapper content-block text-block content-container--lg\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">Latest Innovations<\/h2>\n<\/div>\n\n<div class=\"wp-block\">\n<p><\/p>\n<\/div>\n\n<div class=\"wp-block-wrapper content-block text-block content-container--lg callout-cols\">\n<div class=\"wp-block-columns callout-cols is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1b2e43\"><div class=\"wp-block\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-1024x470.webp\" alt=\"\" class=\"wp-image-44697\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-1024x470.webp 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-300x138.webp 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-768x352.webp 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-1536x704.webp 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-2048x939.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block\">\n<h3 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-6a76d2957a8bf1cf6503e6b755007df2\">Egglife Grab and Go<\/h3>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.incredibleegg.org\/eggceleratorlab\/innovations\/egglife-grab-and-go\/\">Learn More<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1b2e43\"><div class=\"wp-block\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/eggsential-cereal-header-1024x470.webp\" alt=\"\" class=\"wp-image-44701\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/eggsential-cereal-header-1024x470.webp 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/eggsential-cereal-header-300x138.webp 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/eggsential-cereal-header-768x352.webp 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/eggsential-cereal-header-1536x704.webp 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/eggsential-cereal-header-2048x939.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block\">\n<h3 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-e1a5cf3217de18a68f93ea08b397acb6\">Eggsential Cereal<\/h3>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.incredibleegg.org\/eggceleratorlab\/innovations\/eggsential-cereal\/\">Learn More<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<p><a href=\"https:\/\/www.incredibleegg.org\/eggceleratorlab\/innovations\/\">See All<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AEB&#039;s Eggcelerator Lab Introduction\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MSXw-S7W7l4?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.incredibleegg.org\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"wp-block\">\n<style>\n.callout-box {\npadding: 2rem;\n}\n.callout-box--yellow {\nbackground-color: #fdc661;\n}\n\n.callout-box--yellow p>a {\ncolor: #363636;\n}\n.callout-box .content-block {\nmargin: 0;\n}\n<\/style>\n<\/div>\n\n<div class=\"wp-block-wrapper content-block text-block content-container--lg \">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">Let\u2019s Make Ideas Happen<\/h2>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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action='\/wp-json\/wp\/v2\/pages\/40834#gf_5' data-formid='5' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_5' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_5_1\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Join the List<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_1.1' id='input_5_1_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_5_1_1' >For 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         }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-group wp-block-wrapper content-block text-block content-container--lg\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">Our Expertise<\/h2>\n<\/div>\n\n<div class=\"wp-block\">\n<p><strong>The food industry is fueled by innovation.<\/strong>&nbsp;Creating what\u2019s next can be costly, time-intensive, and risky\u2014even for leading food brands. Navigating the complex path from blue-sky thinking to product launch requires major resources, expertise, and insights. That\u2019s where we come in.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>The American Egg Board\u2019s Eggcelerator Lab\u00ae helps industry partners stay one step ahead of consumers\u2019 evolving desires.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Eggs aren\u2019t just popular, they\u2019re a staple in more than 90% of American households, and an indispensable building-block ingredient in an endless array of food and beverage applications. When it comes to working with them in product development, AEB brings unparalleled insights and proven innovation methodologies to the table, along with unmatched technical, functional, culinary, and nutrition expertise.<\/p>\n<\/div>\n\n<div class=\"wp-block-wrapper content-block text-block content-container--lg \">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<p>Working with us de-risks innovation and improves your chances of success. We can help with every step of the journey, from initial whitespace discovery and concept ideation through development and commercialization with a customizable approach that combines egg expertise, proprietary assets and access to industry relationships.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>True innovation isn\u2019t about creating one-off ideas or \u201cmagic prototypes\u201d that can\u2019t be replicated at scale. That\u2019s why the Eggcelerator Lab helps you envision transformative products, technologies, and solutions, AND fully realize them. We do it in pioneering ways that are designed specifically to address the unique challenges faced by today\u2019s food industry.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-group wp-block-wrapper content-block text-block content-container--lg\">\n<div class=\"wp-block-group callout-box callout-box--yellow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">Who we Work With<\/h2>\n<\/div>\n\n<div class=\"wp-block\">\n<p>The Eggcelerator Lab helps a broad range of organizations to envision transformative products, technologies, and solutions that benefit from using the incredible egg:<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<ul class=\"wp-block-list\">\n<li>Consumer packaged goods<\/li>\n\n\n\n<li>Restaurant chains<\/li>\n\n\n\n<li>Convenience stores<\/li>\n\n\n\n<li>Retailers<\/li>\n\n\n\n<li>Manufacturers<\/li>\n\n\n\n<li>Ingredient suppliers<\/li>\n\n\n\n<li>Start-ups<\/li>\n\n\n\n<li>Academia<\/li>\n\n\n\n<li>Innovation incubators<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-group wp-block-wrapper content-block text-block content-container--lg\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">Concept Examples<\/h2>\n<\/div>\n\n<div class=\"wp-block-wrapper content-block text-block content-container--lg \">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-Scallion-Cheese-Korean-Pancake-Bread-1024x682.jpg\" alt=\"Scallion and Cheese Korean Pancake Bread\" class=\"wp-image-40836\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-Scallion-Cheese-Korean-Pancake-Bread-1024x682.jpg 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-Scallion-Cheese-Korean-Pancake-Bread-300x200.jpg 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-Scallion-Cheese-Korean-Pancake-Bread-768x512.jpg 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-Scallion-Cheese-Korean-Pancake-Bread-1536x1024.jpg 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-Scallion-Cheese-Korean-Pancake-Bread.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Scallion and Cheese Korean Pancake Bread<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-lemon-egg-hummus-1024x682.jpg\" alt=\"Lemon Egg Hummus\" class=\"wp-image-40837\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-lemon-egg-hummus-1024x682.jpg 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-lemon-egg-hummus-300x200.jpg 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-lemon-egg-hummus-768x512.jpg 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-lemon-egg-hummus-1536x1024.jpg 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-lemon-egg-hummus.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lemon Egg Hummus<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-denver-omelette-bao-bites-1024x682.jpg\" alt=\"Denver Omelette Bao Bites\" class=\"wp-image-40838\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-denver-omelette-bao-bites-1024x682.jpg 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-denver-omelette-bao-bites-300x200.jpg 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-denver-omelette-bao-bites-768x512.jpg 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-denver-omelette-bao-bites-1536x1024.jpg 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/09\/eggcelerator-lab-denver-omelette-bao-bites.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Denver Omelette Bao Bites<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-group wp-block-wrapper content-block text-block content-container--lg\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">Our Approach<\/h2>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Our pioneering approach to innovation is grounded in research and is changing the paradigm for the food industry.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p><strong>It begins with Research<\/strong><br>Consumer insights and industry research ground the innovation process by informing clients about the consumer, market and food trend landscape \u2013 guiding every client\u2019s unique food development journey. Research also drives internal AEB innovation initiatives further unlocking the future of eggs.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p><strong>O.V.V.O.\u00ae Innovation is our Secret Sauce<\/strong><br>O.V.V.O. Innovation is how we turn challenges into success stores.<\/p>\n<\/div>\n\n<div class=\"wp-block-wrapper content-block text-block content-container--lg \">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2024\/04\/eggcelerator-lab-ovvo-process-3-1024x491.png\" alt=\"The O.V.V.O.\u00ae Innovation Process infographic\" class=\"wp-image-41885\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2024\/04\/eggcelerator-lab-ovvo-process-3-1024x491.png 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2024\/04\/eggcelerator-lab-ovvo-process-3-300x144.png 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2024\/04\/eggcelerator-lab-ovvo-process-3-768x368.png 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2024\/04\/eggcelerator-lab-ovvo-process-3-1536x737.png 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2024\/04\/eggcelerator-lab-ovvo-process-3.png 1781w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<p><em>O.V.V.O.\u00ae Innovation Process.<\/em>&nbsp;Our customizable four-phase innovation process allows us to stand ready to help with every phase of the journey.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p><em>O.V.V.O.\u00ae Concept Library.<\/em>&nbsp;Features more than 250 new egg-based product recipes and ideas backed by research and technical feasibility assessments. The library is a jumping off point for ideation and helps accelerate innovation.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<p><strong>Our Network Fuels Egg Innovation<\/strong><br>The Eggcelerator Lab\u2019s unparalleled network of industry partners \u2013 manufacturers, suppliers, university researchers, and subject matter experts \u2013 are key to driving innovation projects from ideation to market. We are supplier- and partner-agnostic and will assemble the right team for your innovation.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>The Lab\u2019s strategic partner, CuliNEX, a clean-label food innovation company, brings expertise in food science and culinary arts to develop on-trend culinary egg-based concepts for Eggcelerator Lab clients.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-wrapper content-block text-block content-container--lg \">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block\">\n<p>No one is doing a program anything like the American Egg Board is doing for their farmer members<\/p>\n<\/div><cite>Mark Crowell, CEO of CuliNEX<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block\">\n<p>We\u2019ve worked with a lot of companies doing this type of work, and the Eggcelerator Lab is a little bit ahead of how everyone else does it. I appreciated the thorough process help us get from point A all the way to Z.<\/p>\n<\/div><cite>Clare Wilson, Jason\u2019s Deli<\/cite><\/blockquote>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block\">\n<p>We had a single objective \u2013 to develop a breakfast sandwich for a major national retail chain. Rather than having a narrow focus from the start, the American Egg Board\u2019s Eggcelerator Lab team pushed us to look holistically at the entire breakfast category \u2013 hot savory sandwiches, wraps, upscale sandwiches, etc. This approach was hugely beneficial and ultimately validated our focus. The Eggcelerator Lab\u2019s comprehensive process proved effective and efficient from a supplier standpoint.<\/p>\n<\/div><cite>Andy Johnson, Vice President Foodservice Sales &amp; Marketing, West Liberty Foods<\/cite><\/blockquote>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s a new kind of center for innovation\u2014a catalyst that sparks ideas through insights and collaborative partnerships. The Lab\u2019s unprecedented network of capabilities, research insights, resources and expertise deliver innovative egg-based solutions through novel products and technologies. The Eggcelerator Lab will put more eggs in front of more people in new ways to create untapped [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-40834","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Eggcelerator Lab - American Egg Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/eggceleratorlab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Eggcelerator Lab - American Egg Board\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a new kind of center for innovation\u2014a catalyst that sparks ideas through insights and collaborative partnerships. 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