{"id":44692,"date":"2025-08-28T09:04:53","date_gmt":"2025-08-28T14:04:53","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?page_id=44692"},"modified":"2025-08-28T09:08:37","modified_gmt":"2025-08-28T14:08:37","slug":"egglife-grab-and-go","status":"publish","type":"page","link":"https:\/\/www.incredibleegg.org\/eggceleratorlab\/innovations\/egglife-grab-and-go\/","title":{"rendered":"Egglife Grab and Go"},"content":{"rendered":"<div id=\"page-header-block_8a96d2f6f790ec0bac5af9497dbb932f\" class=\"content-block page-header  page-header--overlay\">\n\n    <div class=\"page-header__breadcrumbs\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.incredibleegg.org\/\">Home<\/a><\/span><\/span><\/p><\/div>\n    <div class=\"page-header__content-wrapper\">\n\n      <div class=\"page-header__content\">\n        <div class=\"page-header__text\">\n          <h1>Eggcelerating Innovation<\/h1>\n                  <\/div>\n              <\/div>\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"963\" src=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header.webp\" class=\"page-header__image\" alt=\"\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header.webp 2100w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-300x138.webp 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-1024x470.webp 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-768x352.webp 768w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-1536x704.webp 1536w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-header-2048x939.webp 2048w\" sizes=\"auto, (max-width: 2100px) 100vw, 2100px\" \/>    <\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">How Egglife<sup>\u00ae<\/sup> and the Eggcelerator Lab<sup>\u00ae<\/sup> Partnered to Launch Egglife GRAB &amp; GO<\/h2>\n<\/div>\n\n<div class=\"wp-block\">\n<p><strong>Partner: <\/strong>Egglife<br><strong>Category: <\/strong>Wraps\/Flatbread<\/p>\n<\/div>\n\n<div class=\"wp-group wp-block-wrapper content-block text-block content-container--lg\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">Opportunity<\/h2>\n<\/div>\n\n<div class=\"wp-block\">\n<p>To develop convenient meal solutions that are low-carb and high-protein based on core consumer preferences and overall consumer trends.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>Egglife\u2019s GRAB &amp; GO line was inspired by a simple insight: today\u2019s consumers are snacking more than ever, but they\u2019re demanding more from their snacks and meal occasions. Consumers crave function, flavor, and clean ingredients. The opportunity was to create a ready-to-eat product that retained the signature health benefits of Egglife\u2019s wraps while delivering a satisfying, convenient experience.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-group wp-block-wrapper content-block text-block content-container--lg\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block\">\n<h2 class=\"wp-block-heading\">Approach<\/h2>\n<\/div>\n\n<div class=\"wp-block-wrapper content-block text-block content-container--lg \">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"788\" src=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/Grab-Go-Lifestyle.jpg\" alt=\"\" class=\"wp-image-44720\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/Grab-Go-Lifestyle.jpg 657w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/Grab-Go-Lifestyle-250x300.jpg 250w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block\">\n<p>With the help of the Eggcelerator Lab<sup>\u00ae<\/sup>, Egglife began ideating concepts that fit within consumer needs and the Egglife brand. The teams critically assessed each concept for feasibility and viability with the Egglife consumer through consumer focus groups complete with product prototypes. The Lab\u2019s sensory testing capabilities and consumer insights also helped fine-tune the final product for market readiness. The learnings from this research supported the next stage of development \u2013 finalizing formulas, identifying packaging formats that preserved freshness and conveyed portability.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p>The Lab helped Egglife identify co-manufacturing partners that met their needs. Once they selected a partner, Egglife and the Eggcelerator Lab conducted plant trials, refining final formula adjustments and operational procedures before launching the first production run.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<div id=\"callout-bar-block_566a59b4510ccea891cf659ee811b366\" class=\"content-block callout-bar-block \">\n\n  <div class=\"callout-bar callout-bar--yellow callout-bar--narrow callout-bar--has-image\">\n    <div class=\"callout-bar__content image-r\">\n      <div class=\"callout-bar__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-products.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-products.webp 1200w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-products-300x225.webp 300w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-products-1024x768.webp 1024w, https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2025\/08\/egglife-products-768x576.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n      <div class=\"callout-bar__text \">\n        <div class=\"text-block\">\n          <h2>Result<\/h2>\n<p>Egglife launched the GRAB &amp; GO product line, comprised of four SKUs &#8211; Bacon, Egg &amp; Cheddar; Chicken Sausage, Egg &amp; Cheddar; Pepperoni &amp; Cream Cheese; and Turkey &amp; Cream Cheese, available at select Kroger and Ralphs locations, with additional distribution coming soon.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n<div class=\"wp-block\">\n<p><strong>About the Eggcelerator Lab<sup>\u00ae<\/sup><\/strong><br>The Eggcelerator Lab<sup>\u00ae<\/sup> is the innovation center for the U.S. egg industry, delivering new egg-based ideas to market. Powered by proprietary consumer insights and technical expertise, the Lab supports companies through every step of the product development journey using its signature O.V.V.O.\u2122 innovation process.<\/p>\n<\/div>\n\n<div class=\"wp-block\">\n<p><strong>About Egglife Foods<\/strong><br>Egglife Foods uses cage-free egg whites to create revolutionary protein-packed foods, offering a better-for-you alternative to traditional flour-based wraps and snacks. Their latest Grab &amp; Go line continues the brand\u2019s mission to reimagine how we enjoy eggs\u2014anytime, anywhere.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How Egglife\u00ae and the Eggcelerator Lab\u00ae Partnered to Launch Egglife GRAB &amp; GO Partner: EgglifeCategory: Wraps\/Flatbread Opportunity To develop convenient meal solutions that are low-carb and high-protein based on core consumer preferences and overall consumer trends. Egglife\u2019s GRAB &amp; GO line was inspired by a simple insight: today\u2019s consumers are snacking more than ever, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":44690,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-44692","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Egglife Grab and Go - American Egg Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/eggceleratorlab\/innovations\/egglife-grab-and-go\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Egglife Grab and Go - American Egg Board\" \/>\n<meta property=\"og:description\" content=\"How Egglife\u00ae and the Eggcelerator Lab\u00ae Partnered to Launch Egglife GRAB &amp; GO Partner: EgglifeCategory: Wraps\/Flatbread Opportunity To develop convenient meal solutions that are low-carb and high-protein based on core consumer preferences and overall consumer trends. 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