{"id":45382,"date":"2026-01-20T16:39:18","date_gmt":"2026-01-20T22:39:18","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?post_type=news&p=45382"},"modified":"2026-01-20T19:08:06","modified_gmt":"2026-01-21T01:08:06","slug":"egg-based-cpg-innovation-program","status":"publish","type":"news","link":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/egg-based-cpg-innovation-program\/","title":{"rendered":"American Egg Board Launches First-Ever Egg-centric Founder Cohort in Partnership with JPG Resources"},"content":{"rendered":"\n
\n

Six-month program helps grow emerging CPG brands driving innovation with eggs<\/em><\/p>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\n

CHICAGO, Jan. 21, 2026<\/strong> \u2014 The American Egg Board (AEB) is proud to introduce its first-ever Founders Cohort, a six-month, virtual, business-school-style program designed to support food and beverage entrepreneurs building innovative, emerging brands using eggs. Launching today in partnership with innovation industry leader JPG Resources, the cohort reflects AEB\u2019s ongoing commitment to fostering innovation and entrepreneurship across the food industry.<\/p>\n<\/div>\n\n\n\n

JPG Resources designed the Founders Cohort to deliver practical, real-world guidance tailored to the challenges founders face as they scale. AEB played an active role in shaping the curriculum and will be engaged throughout the program, leading select sessions and sharing deep expertise in egg innovation, underscoring the organization\u2019s commitment to investing in the future of food and the entrepreneurs shaping it.<\/p>\n\n\n\n

\u201cFounders are constantly navigating new territory as they scale,\u201d said Andrea Chan, Associate Director, Innovation, AEB. \u201cThis partnership with JPG resources enables us to offer them actionable guidance that empowers more egg-based innovations to reach consumers. Through this community of peers and access to experts we hope to demystify the path to growth and give entrepreneurs the confidence, skills and support they need to build enduring brands.\u201d<\/p>\n\n\n\n

Built specifically for founders scaling early-stage consumer packaged goods (CPG) brands, the program delivers a structured curriculum focused on the disciplines required to build a strong foundation for growth and successfully scaling their business. Over the course of six months, participating founders will engage in 12 bi-weekly, 90-minute sessions covering key business topics including e-commerce, marketing and branding, sales channels, PR and consumer relations, R&D and packaging, supply chain, fundraising, quality assurance and CPG legal fundamentals. The cohort also provides personalized 1:1 advisory support, peer networking and access to a network of experienced industry professionals.<\/p>\n\n\n\n

\u201cThis program was built to meet founders where they are,\u201d said Howie Sher, Growth and Innovation Partnerships at JPG Resources. \u201cThrough expert-led sessions, hands-on advising and a collaborative cohort environment, we\u2019re giving entrepreneurs the tools and confidence they need to grow smarter and faster. AEB\u2019s involvement brings an added layer of industry insight and support that makes this cohort truly unique.\u201d<\/p>\n\n\n\n

The inaugural cohort brings together a diverse group of food innovators using eggs across a wide range of applications, including soups, baked goods, frozen foods, cereals and desserts.<\/p>\n\n\n\n

Participating brands include:<\/p>\n\n\n\n