{"id":45908,"date":"2026-03-11T13:30:00","date_gmt":"2026-03-11T18:30:00","guid":{"rendered":"https:\/\/www.incredibleegg.org\/?post_type=news&p=45908"},"modified":"2026-03-19T19:58:46","modified_gmt":"2026-03-20T00:58:46","slug":"american-egg-board-reorganizes","status":"publish","type":"news","link":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/","title":{"rendered":"American Egg Board Reorganizes Around Three Priorities Following Unanimous Vote in Support of Assessment Increase"},"content":{"rendered":"\n

Organization Will Focus on Growing Demand Globally and Supporting Farmers in Bold New Ways <\/em><\/em><\/p>\n\n\n\n

CHICAGO (March 11, 2026)<\/strong> \u2013 The American Egg Board (AEB) has restructured its organization to further accelerate global demand growth, continue to support farmers through research and on-farm resource creation and maximize return on farmer investment. These organizational changes follow a unanimous October vote to petition United States Department of Agriculture (USDA) for a producer referendum that would double egg farmers’ assessments over the next eight years.<\/p>\n\n\n\n

This strategic staff realignment focuses AEB’s anticipated expanded resources on three priorities: boldly building egg consumption across retail, foodservice and export markets through marketing, innovation and food chain partnerships; strengthening producer engagement and on-farm support by executing research in animal health, sustainability and nutrition; and positioning AEB staff expertise as hands-on extensions of farmer teams.<\/p>\n\n\n\n

\u201cThe message was clear from our Board in October\u2014don’t wait. Take big swings. Lead this industry forward, fast,\u201d said AEB president and CEO Emily Metz. \u201cWell, message received. We\u2019re not waiting\u2014we’re positioning this organization to start making the bold moves we need to make to grow U.S. egg demand in a major way and support our farmers for the future.\u201d<\/p>\n\n\n\n

Under the updated structure, AEB is organized into three strategic areas: Demand, Farmer Support, and Enterprise. The demand team integrates marketing, business development, innovation and insights to expand egg consumption across retail, foodservice and export channels. The farmer support team concentrates on producer engagement, public affairs and industry initiatives that reinforce trust and advance key priorities. The enterprise team provides research, communications and operational leadership to ensure disciplined execution and measurable impact across the entire organization.<\/p>\n\n\n\n

As part of the realignment, Mike Koenigs has been named Chief of Strategy and Operations and Nate Hedtke has been promoted to lead all demand functions as the Executive Vice President of Demand Creation. AEB also created a centralized strategic communications function led by Elizabeth Hurst as vice president of executive and strategic communications. Hurst joins AEB from Dairy MAX, where she led corporate communications across an eight-state region and directed national crisis communications initiatives.<\/p>\n\n\n\n

Before its October Board meeting, AEB developed the business case<\/a> for pursuing an assessment increase. The Board unanimously approved both the business case and the decision to execute a referendum with USDA, which will call for a producer vote on a staged, eight-year assessment increase. AEB will be working with USDA to execute the referendum at the Board’s direction.<\/p>\n\n\n\n

“There is such momentum behind eggs right now and AEB is a rocket ship that\u2019s taking off with the brightest stars in our sights,\u201d said Metz. \u201cI\u2019m grateful for the trust that our Board and the industry has placed in its Checkoff organization and we\u2019re not going to let them down. It\u2019s blast off time!\u201d<\/p>\n\n\n

\n
\"\"
Elizabeth Hurst <\/figcaption><\/figure>\n<\/div>\n\n\n

###<\/p>\n\n\n\n

About the American Egg Board<\/strong>
Home of the Incredible Egg, the American Egg Board (AEB) is the national marketing organization of America\u2019s egg farmers. Its mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Organization Will Focus on Growing Demand Globally and Supporting Farmers in Bold New Ways CHICAGO (March 11, 2026) \u2013 The American Egg Board (AEB) has restructured its organization to further accelerate global demand growth, continue to support farmers through research and on-farm resource creation and maximize return on farmer investment. These organizational changes follow a […]<\/p>\n","protected":false},"featured_media":45910,"template":"","class_list":["post-45908","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAmerican Egg Board Reorganization Focuses on Three Priorities<\/title>\n<meta name=\"description\" content=\"The American Egg Board reorganization aligns staff around three priorities to grow global egg demand and strengthen support for U.S. egg farmers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Egg Board Reorganization Focuses on Three Priorities\" \/>\n<meta property=\"og:description\" content=\"The American Egg Board reorganization aligns staff around three priorities to grow global egg demand and strengthen support for U.S. egg farmers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/\" \/>\n<meta property=\"og:site_name\" content=\"American Egg Board\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T00:58:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2026\/03\/Hurst_Elizabeth_Headshot_Professional.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1365\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-reorganizes\\\/\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-reorganizes\\\/\",\"name\":\"American Egg Board Reorganization Focuses on Three Priorities\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-reorganizes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-reorganizes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hurst_Elizabeth_Headshot_Professional.jpg\",\"datePublished\":\"2026-03-11T18:30:00+00:00\",\"dateModified\":\"2026-03-20T00:58:46+00:00\",\"description\":\"The American Egg Board reorganization aligns staff around three priorities to grow global egg demand and strengthen support for U.S. egg farmers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-reorganizes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-reorganizes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-reorganizes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hurst_Elizabeth_Headshot_Professional.jpg\",\"contentUrl\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hurst_Elizabeth_Headshot_Professional.jpg\",\"width\":1365,\"height\":2048,\"caption\":\"Elizabeth Hurst\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/american-egg-board-reorganizes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.incredibleegg.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newsroom Articles\",\"item\":\"https:\\\/\\\/www.incredibleegg.org\\\/about-us\\\/newsroom\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"American Egg Board Reorganizes Around Three Priorities Following Unanimous Vote in Support of Assessment Increase\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#website\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/\",\"name\":\"American Egg Board\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.incredibleegg.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#organization\",\"name\":\"American Egg Board\",\"alternateName\":\"AEB\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/IncredibleEgg_animatedlogo_v2.gif\",\"contentUrl\":\"https:\\\/\\\/www.incredibleegg.org\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/IncredibleEgg_animatedlogo_v2.gif\",\"width\":140,\"height\":93,\"caption\":\"American Egg Board\"},\"image\":{\"@id\":\"https:\\\/\\\/www.incredibleegg.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"American Egg Board Reorganization Focuses on Three Priorities","description":"The American Egg Board reorganization aligns staff around three priorities to grow global egg demand and strengthen support for U.S. egg farmers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/","og_locale":"en_US","og_type":"article","og_title":"American Egg Board Reorganization Focuses on Three Priorities","og_description":"The American Egg Board reorganization aligns staff around three priorities to grow global egg demand and strengthen support for U.S. egg farmers.","og_url":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/","og_site_name":"American Egg Board","article_modified_time":"2026-03-20T00:58:46+00:00","og_image":[{"width":1365,"height":2048,"url":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2026\/03\/Hurst_Elizabeth_Headshot_Professional.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/","url":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/","name":"American Egg Board Reorganization Focuses on Three Priorities","isPartOf":{"@id":"https:\/\/www.incredibleegg.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/#primaryimage"},"image":{"@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2026\/03\/Hurst_Elizabeth_Headshot_Professional.jpg","datePublished":"2026-03-11T18:30:00+00:00","dateModified":"2026-03-20T00:58:46+00:00","description":"The American Egg Board reorganization aligns staff around three priorities to grow global egg demand and strengthen support for U.S. egg farmers.","breadcrumb":{"@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/#primaryimage","url":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2026\/03\/Hurst_Elizabeth_Headshot_Professional.jpg","contentUrl":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2026\/03\/Hurst_Elizabeth_Headshot_Professional.jpg","width":1365,"height":2048,"caption":"Elizabeth Hurst"},{"@type":"BreadcrumbList","@id":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/american-egg-board-reorganizes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.incredibleegg.org\/"},{"@type":"ListItem","position":2,"name":"Newsroom Articles","item":"https:\/\/www.incredibleegg.org\/about-us\/newsroom\/"},{"@type":"ListItem","position":3,"name":"American Egg Board Reorganizes Around Three Priorities Following Unanimous Vote in Support of Assessment Increase"}]},{"@type":"WebSite","@id":"https:\/\/www.incredibleegg.org\/#website","url":"https:\/\/www.incredibleegg.org\/","name":"American Egg Board","description":"","publisher":{"@id":"https:\/\/www.incredibleegg.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.incredibleegg.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.incredibleegg.org\/#organization","name":"American Egg Board","alternateName":"AEB","url":"https:\/\/www.incredibleegg.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incredibleegg.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/01\/IncredibleEgg_animatedlogo_v2.gif","contentUrl":"https:\/\/www.incredibleegg.org\/wp-content\/uploads\/2023\/01\/IncredibleEgg_animatedlogo_v2.gif","width":140,"height":93,"caption":"American Egg Board"},"image":{"@id":"https:\/\/www.incredibleegg.org\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/news\/45908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/media\/45910"}],"wp:attachment":[{"href":"https:\/\/www.incredibleegg.org\/wp-json\/wp\/v2\/media?parent=45908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}